Creative agency briefs, client email and project chat, 17 agencies

Summary

Client email, public Slack channels, Asana projects and shared-drive briefs from 17 US brand, digital and B2B content agencies. Work runs from new-business pitches and creative briefs through concept rounds, client feedback, legal review of claims, production schedules and campaign wrap reports. Client brands, people and products are coded, and casting files, talent photos, audio and video, consumer lists supplied for campaigns and HR threads are left out.

Collected to order. We collect it from US companies for your order. Scope, volume and timing are confirmed in writing before you sign.

Pricing on request

Request scope and pricing

At a glance

  • Planned scope. Volume, sources and timing are confirmed in writing before you sign.
Records
26.4Memails, channel messages, tasks and documents
Size
52.3 GB
Tokens, estimated
5.2B
Years
2015 to 2026
Firms
17
Owner profile
17 US marketing and creative agencies, 8 to 120 staff each, Northeast, West Coast and Texas
Industry
Professional services
Data type
Company operations archive
Headcount
8 to 120 staff per agency
Region
United States (Northeast, West Coast, Texas)
Languages
English
Formats
JSONL
Updated

Sources

SystemKindRecords
Google Workspace mailEmail14.6M messages
Slack public channelsTeam chat9.8M messages
AsanaProjects and wiki1.9M tasks and comments
Shared drivesShared files112K briefs, decks and scripts

Good for

  • training agents to write and critique creative briefs
  • modeling client feedback rounds and predicting revision scope
  • evaluating project management agents on production schedules and handoffs
  • tone and register modeling for client-facing agency email

Fields

FieldTypeDescription
record_idstringStable record id
agency_codestringCode of the contributing agency
client_refstringClient brand code, stable across projects
sourceenumemail, slack, asana or document
project_refstringProject or campaign code
phaseenumpitch, brief, concept, revision, legal_review, production, launch or wrap
created_attimestampCreation time in UTC
author_roleenumaccount_lead, strategist, creative_director, designer, copywriter, producer or client
textstringMessage, comment or document text
thread_refsarray<string>Linked records in the same conversation across tools

Example record

{
  "record_id": "AG11-E-3381094",
  "agency_code": "AG-11",
  "client_ref": "[COMPANY_4]",
  "source": "email",
  "project_ref": "[PROJECT_19]",
  "phase": "revision",
  "created_at": "2025-04-08T21:14:52Z",
  "author_role": "client",
  "text": "Thanks for round 2. Leadership liked Concept B, Built for the Long Haul, but legal flagged guaranteed uptime in the headline because we cannot back it up across every fleet size. Can we see B with the depot photography instead of the illustrated route map, and a version of the 15-second cutdown without the offer end card? We need the final key visual by the 14th to make the trade show print deadline in [CITY_2].",
  "thread_refs": [
    "AG11-E-3380712",
    "AG11-S-9917345"
  ]
}
One record, de-identified. Placeholders such as [PERSON_12] and [COMPANY_4] stay the same across the whole dataset, so threads still read correctly.

Licenses available

  • Exclusive

    One buyer. Nobody else can license it during the exclusive term, usually 2 years.

  • Non-exclusive

    Licensed to more than one buyer.

  • First look

    One buyer gets 2 to 4 weeks to make an offer before anyone else sees the dataset.

What ships with it

  • Datasheet: what it is, what it is good for, verified size, sources, years, format and limits.
  • Provenance file: the owner shown by code, staff notice and consent status, exclusions, mapped to the EU AI Act Article 53 training-data summary and California AB 2013.
  • Manifest with a hash for every file.
  • QC report and de-identification report.
  • Your own copy, with unique canary records.

How it is de-identified

Default exclusions removed, files flattened to text, identifiers found in three layers and replaced with consistent placeholders, and the result measured against a 99% bar for each identifier type in each source.

The full method

Request scope and pricing

We confirm scope, volume and timing in writing before you sign. Samples go out under evaluation terms after a short buyer check, once the first records are in.

Dataset: NK-45372

Organization type
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